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Frequently Asked Questions

Digital marketing is the whole of the strategies in which the promotion, marketing and sales of products and services are carried out using the internet and digital technologies.

Digital marketing provides access to a wide online audience, enables measurable and targeted marketing campaigns, increases brand awareness and gives the opportunity to reach potential customers more effectively.

Channels that can be used for digital marketing include social media, search engine optimisation (SEO), search engine advertising (SEM), email marketing, content marketing and influencer collaborations.

SEO is the sum of strategies and techniques used to make your website appear organically higher in search engines.

SEM stands for search engine adverts. This helps advertisers quickly get traffic and conversions by displaying their adverts on specific keywords.

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